Marbella has long been a hotspot for luxury travel, with its idyllic climate, stunning beaches, and world-class restaurants. But in recent years, the area has seen a surge in the number of luxury hotel brands flocking to the area, bringing with them a new level of quality in terms of accommodation and real estate. This in turn is driving a boom in the real estate market, with the luxury sector, in particular, seeing healthy growth over the preceding period before and after the pandemic.
Marbella’s reputation as a high-end destination is nothing new. In the 1950s, the glamorous resort town began attracting Hollywood stars and European royalty, and the area’s popularity only increased. It was founded on the high luxe of the Marbella Club Hotel then the Puente Romano, its sister hotel, both of which today have maintained and increased their appeal with gourmet restaurants and designer boutiques, notably Nobu opening a restaurant and boutique hotel within the estate of the Puente Romano. Marbella is known around the world as a playground for the rich and famous, and a hub of luxury living.
In recent years, however, the area has seen an influx of luxury hotel brands, each looking to establish a foothold in this prime market. Brands like Four Seasons, Club Med, W Hotel, and Mandarin Oriental have all announced plans to open properties in Marbella, each bringing with them their own unique take on luxury living.
One example of this is the recently announced Angsana Real de la Quinta Benahavís Marbella, the first property in Spain from the Banyan Tree Group. This exclusive resort will offer residents and guests access to world-class facilities and amenities, raising the bar for luxury living in the area. It will be situated in the Real de la Quinta development of luxury apartments and villas, an exclusive complex that will feature a sports lake and inland beach as well as a commercial centre and golf course.
The emergence of upscale hotel brands has not only elevated the standards for lodging options in the region but also profoundly affected the real estate market. The introduction of these high-end establishments has intensified the competition for luxury homes in Marbella, as the average price for homes and the standards of quality expected in newly built properties have significantly increased in recent years.
Developers are also responding to the increasing demand for high-end real estate by creating new developments that cater to the needs of luxury buyers. These properties offer everything from stunning sea views and private pools to world-class wellness facilities and 24-hour security.
Overall, the rise of luxury hotel brands in Marbella has significantly impacted the area’s real estate market, raising the bar for luxury living and offering buyers an even greater range of options. With each new property that opens, the area cements its reputation as one of the world’s premier destinations for luxury living.